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Business Administration

Elevate marketing career with the Strategic Marketing Analytics Concentration. Skills for diverse roles and digital marketing expertise.

HomeProgramBusiness Administration, Strategic Marketing Analytics Concentration, M.B.A.

Business Administration, Strategic Marketing Analytics Concentration, M.B.A.

The Strategic Marketing Analytics Concentration in the Master of Business Administration program is offered through the Jones College of Business at 澳门六合彩规律论坛.
The marketing concentration in the Jones College MBA program equips students for different professional marketing roles. The skills gained from this concentration could benefit a marketer called on to fulfill various roles in their organization (e.g., oversee digital marketing efforts, gather and analyze marketing research, and collaborate with other functional areas in the organization). Students interested in specializing in digital marketing could utilize skills learned in all concentration courses. If one aspires to a brand management or strategy role, the conceptual and applied knowledge gained from the marketing concentration will position them for success. Students spend time exploring brand strategies, digital marketing analytics, strategic marketing intelligence, and the decision-making process for strategic marketing decisions.

  • Brand strategies affect product, price, place, and promotion decisions. Students learn how to treat brands as assets that can be leveraged for business growth. Applying course concepts in a computer simulation enables students to observe the impact of their strategic decisions and refine their strategic thinking around brands.
  • Students gain mastery in utilizing the "what, why, and how" of major current approaches, including search engine optimization, search and display ads, mobile marketing, social media, and online listening/monitoring. This course provides a quantitative and qualitative approach to understanding and harnessing tools in digital marketing analytics to meet business objectives.
  • Students will understand the research process, different data collection methods, digital marketing metrics and trends, and analyze data to make effective decisions based on findings.

They also gain an understanding of the key processes and decisions that marketing managers approach in real-world scenarios in current environments through simulations, case-based learning, or client/student group projects. Students strengthen important skills used by marketers while applying how to address the problems or needs of a client.

Careers
Requirements
Faculty
Information
Careers
Requirements
Faculty
Information

News Briefs

Professionalism Matters at Jones College of Business

"Interviewers were impressed with my polished and professional' presentation 鈥 even more than with my specific project management skills. Jones College's M.B.A. program was integral to my soft skill development, and it was one of the best investments I have ever made. I entered a one-year M.B.A. cohort program, and before graduation, my salary doubled. I encourage future students to enroll in the Jones College M.B.A. program. Details such as the elevator pitch, career portfolio, professional LinkedIn page, and Dale Carnegie techniques will make all the difference when you are trying to distinguish yourself."

Path to Successful Career Transition

"Jones College of Business put me on a path to success. It gave me the resources, knowledge, and support to transition from my job as a sales representative of 11 years into a career as an executive sales specialist for the largest generic drug manufacturer in the world. Choosing to obtain my M.B.A. from 澳门六合彩规律论坛 has already provided a substantial return on my investment."

News Briefs

Professionalism Matters at Jones College of Business

"Interviewers were impressed with my polished and professional' presentation 鈥 even more than with my specific project management skills. Jones College's M.B.A. program was integral to my soft skill development, and it was one of the best investments I have ever made. I entered a one-year M.B.A. cohort program, and before graduation, my salary doubled. I encourage future students to enroll in the Jones College M.B.A. program. Details such as the elevator pitch, career portfolio, professional LinkedIn page, and Dale Carnegie techniques will make all the difference when you are trying to distinguish yourself."

Path to Successful Career Transition

"Jones College of Business put me on a path to success. It gave me the resources, knowledge, and support to transition from my job as a sales representative of 11 years into a career as an executive sales specialist for the largest generic drug manufacturer in the world. Choosing to obtain my M.B.A. from 澳门六合彩规律论坛 has already provided a substantial return on my investment."

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CAREERS

An M.B.A. degree from 澳门六合彩规律论坛 can lead to a variety of opportunities. Following are just a sample of the possibilities:

  • Accountant
  • Advertising executive
  • Business manager
  • CEO
  • CIO
  • Credit analyst
  • Corporate communications manager
  • Corporate recruiter
  • Data analyst
  • Executive recruiter
  • Finance officer or financial manager
  • Financial analyst
  • Hotel or motel manager
  • Human resources director or manager
  • Management analyst
  • Management consultant
  • Marketing director or manager
  • Marketing research analyst
  • Nonprofit management
  • PR specialist
  • Product manager

Employers of 澳门六合彩规律论坛 M.B.A. graduates include but are not limited to

  • Asurion
  • Avondale Partners
  • Bindtech, Inc
  • Bridgestone
  • Calsonic Kansei
  • Cancer Treatment Centers of America
  • Caterpillar
  • Centennial Heart
  • Charter Media
  • Dell
  • Dempsey Vantrease and Follis
  • Dollar General Corporate
  • EFC Systems
  • Emdeon
  • Entrada Health
  • Fifth Third Bank
  • HCA
  • Health Trust Purchasing Group
  • Healthways
  • Ingram Content Group
  • Jobe, Hastings, & Associates
  • Keller Williams Real Estate
  • Kemberton Healthcare Services
  • Leviton
  • Merrill Lynch
  • M-Tek Inc
  • Nissan
  • Parallon Business Solutions
  • Pfizer
  • Raymond James Financial
  • Sarah Cannon Research Institute
  • Schneider Electric
  • Seigenthaler Public Relations
  • Southern Community Bank
  • Tata Consultancy Services
  • Turner Construction
  • UBS
  • WKRN

REQUIREMENTS

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FACULTY

INFORMATION

Frequently Asked Questions for the M.B.A.

How do I apply?

To apply to the M.B.A. program, submit the following to the College of Graduate Studies:

  • Online application to聽the聽College of Graduate Studies聽website and application fee
  • Official transcripts from all colleges/universities attended
    • All non-U.S. transcripts, a course-by-course evaluated transcript from a evaluation service is required.
  • Official GMAT or GRE scores if required

An admission decision will be made after all application items have been received
and processed. Additional requirements for international students can be found here.

Students should also fill out the FAFSA if they believe they will require financial
aid.

Can I start any semester? What are the deadlines?

You can start in the spring, summer, or the fall. Priority Application Deadlines are
October 1 for the spring, March 1聽for the summer, and June 1 for the fall although
applications will still be accepted after these deadlines. The Accelerated M.B.A.
Cohort class starts only in the Fall Semester.

Applying early and submitting your聽application items in a timely manner will help
ensure that you are able to sign up for classes on time. Students submitting applications
after the priority deadlines might have a more limited selection of classes.

What are your GMAT requirements?

Applicants will need to submit GMAT or GRE scores unless they qualify for the GMAT
or GRE waiver. A minimum index score of 1000, calculated using (G.P.A. x 200) + GMAT
score (or GRE equivalent) is needed to be considered for admission.

More information about the GMAT, including price, dates, locations, and study materials
can be found on their . More information about the GRE can be found on their .

The GMAT/GRE requirement may be waived for applicants that meet any of the following
conditions:

  • An earned bachelor's degree from a regionally accredited college or university with
    a G.P.A. of 3.0 or higher
  • An earned bachelor's degree with a G.P.A. of 2.75 or higher and five or more years
    of professional/managerial work experience (Applicants will need to submit a resume
    with application reflecting professional/managerial work experience)
  • An earned graduate or professional degree from a regionally accredited college or
    university

How much is tuition?

The most current information about tuition and fee rates can be found here.

The graduate fee chart will list current tuition rates and associated fees for both
instate and out-of-state graduate students.

Are there scholarships?

There are a few scholarships for students. Details on these scholarships can be found
at the Scholarships tab above. The College of Graduate Studies offers a few scholarships
as well. More information about who is eligible and how to apply can be found at the
College of聽Graduate Studies website.

How do assistantships work, and how do I get a graduate assistant position?

Being hired as a G.A. is one of the best ways to pay for your education. Graduate
assistantships provide a monthly stipend and a waiver for tuition. Out-of-state residents
also receive a waiver for out-of-state fees.

Graduate Assistants聽usually sign a nine-month contract and work on campus for 20 hours
a week. If you already work full-time, you will not be eligible for an assistantship.

Every department hires its own G.A.s, and each has different requirements. It鈥檚 best
for students who are interested in being an assistant to聽contact the department they
are interested in and ask about the specific requirements for application.

There are only a limited amount of positions available on campus. Eligibility for
an assistantship requires a student to be fully admitted into his/her desired program
and have a current G.P.A., whether graduate or undergraduate, of 3.0 or higher.

Assistants must enroll in at least six (6) graduate credit hours per semester and
maintain a cumulative G.P.A. of at least 3.0 for the master's level. Positions are
usually renewable for up to two years. For additional information about graduate assistantships,
visit the College of Graduate Studies website.

What time are the classes offered?

The M.B.A. program is designed so that students can take classes on the campus, online,
or any combination of both. Recognizing that most students in the M.B.A. work during
the day, classes are offered in the evenings. Evening classes are typically one day
a week (Monday through Thursday) from 6:00 p.m. to 9:00 p.m. Occasionally we offer
some classes on Saturdays.

All core classes in the M.B.A. program are offered on accelerated terms which usually
last about seven weeks per class.

How many hours are required for the degree?

The M.B.A. program requires 36 credit hours. Students that opt for the M.B.A. with
an optional concentration in Healthcare Management or Music Business are required
to take 45 credit hours.

If a student is missing any of the foundation prerequisite courses, he or she may
have up to an additional nine credit hours of prerequisite coursework required.聽Prerequisite
courses can be completed before or after program admission.

Are there prerequisites?

Yes. Students who were business majors as undergrads will likely have met some, if
not all, prerequisite requirements by the time they graduate. Non-business majors
will likely have to take nine hours (three classes) of foundation prerequisite courses
at the beginning of their program. We are looking for the following classes with a
minimum grade of C:

  • ACTG 2110 and 2120: Principles of Accounting I & II or
    ACTG 3000: Survey of Accounting for General Business
  • FIN 3010: Principles of Corporate Finance
  • BIA 2610 Statistical Methods and BIA 3620: Intro to Business Analytics聽or
    BIA 6000: Quantitative Methods Survey

How many classes are required each semester?

We have flexible scheduling and allow students to go at their own pace; students are
not聽required to enroll in a certain amount of classes every semester.聽Enrolling in nine hours a semester is considered full-time in graduate school. Most
students who work full-time only take two to three classes a semester. Students may
take up to 12 hours per semester, but this is not recommended for anyone working full-time.

Students must enroll in at least five hours each semester to be eligible for federal
financial aid.

How long does it take to complete the program?

This will vary. Students are allowed to go at their own pace, but assuming that a
student takes classes part-time or at least 6 hours a semester (including over the
summer), most will finish in two years. Students completing an optional concentration
in Healthcare Management or Music Business generally finish in about two and a half
years.

It is possible to finish as quickly as three semesters if a student has no prerequisite
requirements and takes 12 hours a semester.

What about elective requirements?

Students must choose their electives from within the Jones College of Business. Elective
requirements can be satisfied with an approved elective, approved internship, or approved
study abroad course.

Do you accept transfer credit?

Students may transfer up to six hours of appropriate approved coursework from another
.

Is there a thesis?

We do not require a thesis paper. All students must take our capstone course: MBAM
6925聽 Strategic Business Consulting

Is the program available online?

The online M.B.A. is available in a flexible, 100% online format. Please visit the
site to learn more.

Andrew C. Rambo Memorial Scholarship

Established in memory of Andrew Clark (Andy) Rambo by FCM Cares Inc.,聽this one-year
scholarship is awarded to an MBA student in the accelerated cohort program of the
Flex MBA.聽The scholarship is for a 12-month period, during which the recipient is
expected to finish the MBA program. Recipients must have an undergraduate degree from
澳门六合彩规律论坛, must have been聽admitted into the MBA program, and must聽be Tennessee residents.聽Mr.
Rambo was board chair聽of First Community Bank聽and board member of First Community
Mortgage. For questions, contact聽[email protected].

Apply now!


Samuel H. Howard聽MBA Scholarship

The Samuel H. Howard MBA Scholarship is to provide financial assistance to African
American students pursuing the MBA degree or provide financial assistance for African
American students pursuing the MBA degree to participate in the National Black MBA
Association, particularly attending annual conventions.聽 The number and the amount
of the scholarships to be awarded shall be determined by the College of Graduate Studies
Scholarship Committee and limited to the funds available in the spendable account.
Click here for details.

To be eligible, a student must:

  • Be an African American graduate student pursuing the MBA degree.
  • Provide three letters of reference.
  • Provide a statement of financial need and a brief personal narrative supporting the
    application.

Additional Scholarship Opportunities

For additional scholarship opportunities with the College of Graduate Studies, click here.

Online or Hybrid Programs at a Glance

This program is available fully online.


For More Information or 澳门六合彩规律论坛 Your Options鈥

Contact your department / program coordinator or advisor for more details about the program聽OR聽work one-on-one with your advisor to explore your options.


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The Online Advantage鈥

With over 25 years of experience in online teaching and learning, 澳门六合彩规律论坛 Online offers students access to . Designed with students in mind, our courses allow maximum flexibility for those unable to participate in person. 鈥

for online students are available from 澳门六合彩规律论坛 Online or contact us at [email protected].

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